Custom CMS Website Design
A redesign driven by analytics evidence. We audit what is failing, identify why, and redesign the specific pages and flows that are costing you the most.
What it covers.
Most redesign briefs start with "we want to refresh our look." That is a valid reason to redesign, but it is not a complete brief. Redesigning for aesthetics without addressing the conversion problems means you will have a better-looking site with the same revenue problems.
Conversion-Focused Redesign starts with the data. What pages have the highest traffic with the lowest conversion. Where are users dropping off in the checkout or contact flow. What is the device breakdown and how does conversion differ by device. What are the specific questions visitors have that the current site fails to answer.
This engagement begins with a 2-week analytics review. If you have GA4 or similar analytics in place, we pull the data and identify the specific problems. If you do not have analytics, we install and run them for 2 weeks before designing anything. Designing before you understand the problem is how you solve the wrong problem well.
From the audit, we redesign the specific pages and flows that are identified as the highest-leverage opportunities. This may be the full site, or it may be the homepage, product pages, and checkout only. The scope is determined by the evidence, not by a pre-agreed page count.
